3. For question #2, explain how your new post successfully addresses the three main objectives of Plain English writing as discussed in class. Provide a detailed breakdown of each objective. (9 Marks)

1.  Describe one specific technique you used to improve readability in your revised version and explain why it is effective. (4 Marks)
2. What was the most challenging aspect of applying the F-Pattern and Plain English writing principles? How did you overcome it? (5 Marks)

My new revised post successfully addresses the three main objectives of Plain English writing which consist of allowing users to find what they need, is understandable, and fulfills any question and concerns through written content that is simple, well structured, and organized, appealing more to web users. I ensured my content was well structured by writing more commonly used day to day words, in shorter sentence structures, with strong headings making it easier for readers to quickly navigate through important information and grab their attention effectively. The revised post is understandable through simple language that uses limited jargon and technical terms, and limits any wording that might be difficult and not easily understandable (Briscoe, W8 – Plain Language Writing Quick Recap (W26).pdf, Slide 3,7). Additionally, I ensured that my written content is well organized and clear, making  it easier for users to fulfill their purpose and needs  as they are able to easily scan the information and quickly find any questions they might be having. In addition to using these main objectives, one specific technique I used to improve readability was adding builtpoints instead of having a large paragraph. I felt this was effective because the majority of web users scan a website’s copy for 15 seconds or even less, and decide whether or not it’s worth reading (Briscoe, W8 -Writing Website Copy and Plain Language Writing (W26).pdf, Slide 3). With built points, it  grabs the attention of web users and is simple and pleasing to look at rather than a large paragraph with complex and fancy words. When it came to applying the F pattern and Plain English writing principles, I found the most difficult and challenging aspect was managing simplicity while also creating content that was informative. I was worried that with limited sentence structure and the use of more day to day words would make my written content seem untrustworthy and basic. I overcame this by separating my points that I wanted to get across in sections and focused on creating visible and stronger headings that would grab the attention of readers more effectively. In addition, I also added  built points to save reading and scanning time and took out any difficult and unnecessary words, to make my writing more welcoming and friendly. I found that the built points allowed me to include those implant details and information I felt was left out, and also makes the overall user experience less overwhelming and accessible for all levels.