A. What is your intended goal and why? (3 marks)

My intended goal for my business Everlast Jewels is to educate customers, and provide engaging and helpful content that will essentially gear customers to purchasing one or more products. My business main goal is to permanently stop cheap jewelry from tarnishing and rusting quickly, a major issue in the jewelry industry seen today. Doing so with my business main product anti-rust and water proof spray. My business offers affordable, long lasting, and fashionable jewelry, in a variety of gold plated styles like necklaces,bracelets,rings,etc. Making it a perfect choice for everyday or occasional wear. In addition, my website offers jewelry care tips and styling inspiration, where customers can get educational and informative tips to preserve their favorite jewelry pieces. 

B.Who are you writing for and why? (3 marks)

I’m writing my content for my target audience who consist of Gen Z females ages 15-25 who are looking for long lasting jewelry at an affordable price. This group of individuals are very price conscious making around $20,000 a year. This audience is inspired by beauty influencers and enjoy social media platforms like TikTok,  Instagram, Pintrest, etc  where they are able to engage in short films and visual posts. My content is short in length and direct for my audience and their short attention span. I want to educate customers on jewelry care, styling and stacking tips, and the objectives and goals of my business. 

C. What type of “Experience” will you be creating for the visitors? Please explain and justify your reasoning. (2 marks)

I want to provide an educational and inspirational experience where customers are able to learn more about my main product, anti-rust and water proof spray and how it can make any important or favorable jewelry pieces durable and long lasting. In addition, find creative and stylish ways to layer and stack jewelry. When it comes to cheap jewelry, it tends to rust quickly, becoming a tedious habit having to replace and buy new jewelry constantly. Our product helps customers preserve their favorite pieces, while also providing educational posts that inspire different jewelry layouts, making it helpful when playing day to day outfits. 

Instagram 

Tired of your Jewelry Rusting? We have a solution. 

Jewelry is made to last forever. EverLast Jewels, long lasting, durable, and trendy jewelry is designed to keep up with your everyday activities. We are dedicated to changing the jewelry industry, with our anti rust and water proof spray. We offer  jewelry that makes important milestones and memories. With a variety of designs that are stylish and enhance any daily outfit. Our jewelry ensures the quality is exceptional so you can wear jewelry confidently. 

#EverLastJewels #Longlasting #Gold Plated

Pintrest 

Best Stackable Jewelry, made to last Forever!

Elevate your jewelry game. Everlast Jewels has bold, simplistic, and minimal jewelry perfectly made for stacking. In many gold plated styles like rings, bracelets, necklaces, and more! Perfect for effortless everyday wear, allowing you to make any outfit look more personal and sentimental to you! With jewelry that will last you a lifetime. 

Visit our website www.everlastjewels.com to explore!

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Jewelry that sets the trends

Jewelry should last longer than trends. Everlast Jewels offers longlasting, luxurious styles, at affordable prices. Enhancing any daily outfit, with many jewelry styles like necklaces, rings,bracelets,and more! Made  perfectly stackable, minimalist, and bold to create the perfect timeless and personal feel. Choose jewelry that is worth your money. 

#StopRusting #Longlasting #Worthyourmoney

Jewelry that Lasts Forever

At Everlast Jewels, we believe that jewelry shouldn’t rust within a week of wearing. Our business is dedicated to changing the jewelry industry, making affordable, long-lasting, trendy, durable gold plated jewelry with our anti-rust and water proof spray that helps prevent tarnishing permanently. 

We are passionate about good quality and affordable jewelry while providing strong customer satisfaction. Our Blog is the place to go when it comes to jewelry inspiration and jewelry care.  We offer a wide range of jewelry, starting from bold, simplistic, and sentimental pieces that will enhance your everyday look. With everlast jewels, our jewelry is made to inspire and build confidence effortlessly.