A. What is your intended goal and why? (3 marks)

My intended goal for my business Everlast Jewels is to educate customers, and provide engaging and helpful content that will essentially gear customers to purchasing one or more products. My business main goal is to permanently stop cheap jewelry from tarnishing and rusting quickly, a major issue in the jewelry industry seen today. Doing so with my business main product anti-rust and water proof spray. My business offers affordable, long lasting, and fashionable jewelry, in a variety of gold plated styles like necklaces,bracelets,rings,etc. Making it a perfect choice for everyday or occasional wear. In addition, my website offers jewelry care tips and styling inspiration, where customers can get educational and informative tips to preserve their favorite jewelry pieces. 

B.Who are you writing for and why? (3 marks)

I’m writing my content for my target audience who consist of Gen Z females ages 15-25 who are looking for long lasting jewelry at an affordable price. This group of individuals are very price conscious making around $20,000 a year. This audience is inspired by beauty influencers and enjoy social media platforms like TikTok,  Instagram, Pintrest, etc  where they are able to engage in short films and visual posts. My content is short in length and direct for my audience and their short attention span. I want to educate customers on jewelry care, styling and stacking tips, and the objectives and goals of my business. 

C. What type of “Experience” will you be creating for the visitors? Please explain and justify your reasoning. (2 marks)

I want to provide an educational and inspirational experience where customers are able to learn more about my main product, anti-rust and water proof spray and how it can make any important or favorable jewelry pieces durable and long lasting. In addition, find creative and stylish ways to layer and stack jewelry. When it comes to cheap jewelry, it tends to rust quickly, becoming a tedious habit having to replace and buy new jewelry constantly. Our product helps customers preserve their favorite pieces, while also providing educational posts that inspire different jewelry layouts, making it helpful when playing day to day outfits.