2. Headline Intent vs Outcome (4 Marks)

Choose one headline you created in Part B, Q#1 Part B and answer the following:

a) What is the primary intent of this headline?

 (e.g. curiosity, urgency, clarity, relevance, emotional pull)

b) What action or response is the headline designed to trigger?

c) Explain why this intent is appropriate for the target audience you selected.

The headline I chose out of the three headlines I created was “The Internet freaks out over the New American Girl Dolls, saying something feels seriously off ”with its primary intent being curiosity. The headline successfully creates a sense of curiosity encouraging readers to click and learn more on what is going on with the American Girl Dolls people know and love. The article’s intended audience is long time American Doll fans, The headline introduces an emotional tie with this audience with the article including tweets of angry fans and their thoughts on what they think is a non inspirational and unrealistic example for young girls.  The headline speaks to the fan base and its emotional attachment to the brand while also building trust.