Why did you choose the specific image(s)?

Your explanation must include:

a) Business relevance

b) Target audience alignment

c) Image intent

d) Why this visual works better than alternative visual approaches

I chose this specific image and used the help of photoshop and indesign to make it relevant to my business’s objective and goal of preventing rusting and tarnishing of affordable gold plated jewelry. My business, Everlast Jewels, focuses on creating a solution that limits jewelry from rusting from any form of water exposure permanently. By showcasing gold plated earrings, one which is shiny and new and one that is rusted and dull looking side by side represents a common issue in the fine jewelry industry, and how my product solves it. This visual for my blog effectively communicates and resonates with my target audience, specifically those who are all time jewelry lovers who wear jewelry daily and seek affordability and durability. This visual relates and aligns with my target audience because it’s a common experience, where jewelry rusts over a short period of time, making the visual seem relatable and addresses a common issue seen in the jewelry industry. The image intent is used to create contrast, similarly to create a before and after approach to what protected and non-protected jewelry looks like. By showcasing both shiny and rusted gold plated earrings, it makes viewers understand and relate to the common issue without having to read the text fully. Personally speaking, I feel that this visual concept works better then other visual approaches because it effectively showcases and communicates the common issue and an ideal solution. I felt that a single product image wouldn’t effectively communicate the industry’s issue and a lifestyle image wouldn’t be as direct. Therefore, I came up with a before and after/ side by side  concept that makes it more effective by showcasing both at the same time, making viewers grab the concept faster.