Explain in detail how the image(s) strengthens the post from a digital marketing perspective.

You may reference:

• Attention economy

• Scroll behavior

• Visual hierarchy

• Brand perception

• Trust building

• Emotional triggers

• Information processing

• Conversion influence

Be analytical. This is not a design reflection. This is marketing reasoning.

The image strengthens the post from a digital marketing perspective by capturing the attention of viewers quickly and communicates a common issue in the jewelry industry. When it comes to web content, visuals are processed 60,000 times faster than written text (Briscoe , The Power of Visuals in WebContent – (W26), slide 2). Large written portions are often ignored and scolded passed, which is why its crucial visuals capture an audience’s attention instantly. The side by side/ before and after visual showcases one shiny earring and one rusted one catching the attention of jewelry lovers and a common issue faced in the jewelry industry, making them immediately interested in the post. In addition, the visual image also showcases visual hierarchy . At first glance, the viewer notices a pair of gold earrings and the contrast between the quality of earrings. Where one is shiny and one is rusting, along with supporting text and heading. Additionally, the visual image utilizes one of the 6 principles of design, emphasis (Briscoe,W9- The Power of Visual Content- (W26), slide 45). By making one earring rusted and dull, it draws the attention of viewers, while also being relatable. The visual allows the audience to better understand the concept and objective of my business while also making it more eye-catching and simple to comprehend. The visual image also captures brand precipitation and trust. Showcasing the issue of jewelry rusting visually, and the desire of long lasting and protected jewelry. The visual blog post is meant to directly reach customers and offer a solution. Building a sense of trust, and becoming  more meaningful rather than just a promotional blog post. As mentioned in the powerpoints, words and images combined are 5 times more memorable then words alone (Briscoe,W9- Enhancing Content – (W26), slide 41). The visual along with the short written text makes the brand feel more thoughtful and reliable. Another key aspect of how my blog visually connects to a digital and marketing perspective is through the use of emotional triggers. Visuals cause a stronger and faster reaction than words alone (Briscoe,W9 – C- Importance of Visuals – (W26), slide 15). Jewelry can be personal and significant value financially. Therefore, seeing rusted jewelry can often trigger a feeling of sadness or irritation. On the contrary, a shiny earring creates a feeling of reassurance, making viewers feel a sense of trust and reliability. The image creates a strong message and provides a desirable solution. Lastly, the visual also encourages conversion influence because it explains and shows the product’s benefits in one visual. Viewers are able to connect with the product and its benefits through the contrast of shiny and rusted earrings. Increasing the likelihood of viewers to engage in a post and proceed to purchasing it. Especially if they feel that a product meets their specific needs. Overall, the visual I created with the help of Photoshop and inDesign better strengthens my blog post from a digital marketing perspective by making the message clear and direct, faster to comprehend, memorable, and persuasive.