4. Second-Year Course Headline (4 marks)

Create one headline promoting second-year digital courses in this program, targeted to first-year students.

You must provide:

a) Provide the headline

b) Explain your reasoning clearly using class content

“Advance your skills with Digital Marketing and Advertising Second year classes at SCC and be prepared for the future!”I personally felt this headline was effective when communicating to the first year students because it directly states what the content is about and who the target audience is. The phrase “Advance your Skills” shows professionalism and connects to what the first year students want to achieve. Which relates to how relevance, like discussed in class, is an important factor to consider when developing effective headlines. The phrase “Digital Marketing and Advertising” is clear and direct, tying into clarity, which also increases first year’s trust. The phrase “Be prepared for the future!” creates an emotional connection and employment security without being overly exaggerated, connecting to students’ long term goals and builds trust and decreases worries of not getting a job in the future.